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ALDIfy, Taste the trends for less: recipe card for peach upside-down cookies

ALDIfy

Taste the trends
for less

The challenge

Shift perceptions of ALDI’s range, seen by many Australians as limited

The idea

If the internet’s cooking it, ALDI’s got it. ALDIfy gathers the web’s viral recipes in one place, each turned into an easy shopping list

The execution

A trend engine refreshed every month. Publicis data spots what’s rising, AI ALDIfies it into a shopping list, ready to order via DoorDash

The impact

A new audience for ALDI, engaged and converting: 90% new-to-site visitors, 2min+ average sessions and a 2% conversion rate

2min+Avg. session
duration
90%New-to-site
audience
2%Conversion
rate

Hi, I am an enthusiastic
multidisciplinary creative with a
passion for big ideas and innovative
thinking across all media, digital,
traditional and everything in between.

I have a strong eye for the craft, I love
solving problems and most importantly
making work that matters.

Side

Crafting my van from scratch
Oil portrait painter
Advanced padi diver

Contact

Severine Flamand
bonjourbonjourseverine@gmail.com
0411228178

Experience

Digitas - May 2025 - Sept 2026
Six Black Pens - Nov 2023 - August 2024
Ward 6 Sydney - Sep 2020 - Oct 2023
McCann Sydney - Apr 2018 - Feb 2020
M&C Saatchi - Aug 2017 - Mar 2018
Marcel Sydney - Jan 2017 - July 2017
Special Sydney - Nov 2016 - Jan 2017
Freelance Sydney - Nov 2016 - Now
BETC Paris - July 2012 - Nov 2016

Clients

FMCGs: Coca-Cola / Nestle / Purina / NAB / Peugeot / Canal+ / Unicef / OPSM /
Tigerbeer / Uncle Tobys / Virgin / FoxTv / Nutella
Financial services: ComBank / NAB / Mastercard / Aware Super
Healthcare: Biogen / Bupa / AstraZeneca / Allergan / Janssen / Sanofi