Work
AboutTVC
Aware SuperAward-winning storytelling that resonates
TVC
AMP BankGoLaunch of the new app for mini business
TVC
NutriboostA strong narrative-led campaign with emotional depth
Integrated campaign
Credit AgricoleMulti-channel storytelling in sports culture
Social campaign
VISAUsing strategic partnerships to drive behaviour change
Brand activation
Aussie Home LoansA user-driven activation with a nostalgic twist
Digital hub
ALDIfyTurning viral food trends into ALDI shopping lists
Digital campaign
Alzheimer’s PlatformTransforming an organization’s digital presence
Digital campaign
Suspect PH3D storytelling to highlight a hidden medical issue
Social campaign
AI Women StatuesUse of AI to create a bold visual statement
PR campaign
WWFReimagining an iconic brand in response to a crisis
Data visualization
Biogen’s Data ToolVisualizing the future through real-time data
Art direction
Fashion Brand IdentityFrom logo to lookbook, defining a brand’s essence
Branding
AMAC Conference BrandingA design-driven exploration of diversity
Branding
Learning LabAI-generated imagery redefining medical education
Branding
Elevate Summit BrandingA complete visual system for a high-profile event
Social feeds
Feeds BrandingCohesive visual language to create engagement
UX / UI
BracescanRebuilding a legacy app from scratch, from UX to UI

ALDIfy
Taste the trends
for less
The challenge
Shift perceptions of ALDI’s range, seen by many Australians as limited
The idea
If the internet’s cooking it, ALDI’s got it. ALDIfy gathers the web’s viral recipes in one place, each turned into an easy shopping list
The execution
A trend engine refreshed every month. Publicis data spots what’s rising, AI ALDIfies it into a shopping list, ready to order via DoorDash
The impact
A new audience for ALDI, engaged and converting: 90% new-to-site visitors, 2min+ average sessions and a 2% conversion rate
duration
audience
rate
Hi, I am an enthusiastic
multidisciplinary creative with a
passion for big ideas and innovative
thinking across all media, digital,
traditional and everything in between.
I have a strong eye for the craft, I love
solving problems and most importantly
making work that matters.
Side
Crafting my van from scratch
Oil portrait painter
Advanced padi diver
Contact
Severine Flamand
bonjourbonjourseverine@gmail.com
0411228178
Experience
Digitas - May 2025 - Sept 2026
Six Black Pens - Nov 2023 - August 2024
Ward 6 Sydney - Sep 2020 - Oct 2023
McCann Sydney - Apr 2018 - Feb 2020
M&C Saatchi - Aug 2017 - Mar 2018
Marcel Sydney - Jan 2017 - July 2017
Special Sydney - Nov 2016 - Jan 2017
Freelance Sydney - Nov 2016 - Now
BETC Paris - July 2012 - Nov 2016
Clients
FMCGs: Coca-Cola / Nestle / Purina / NAB / Peugeot / Canal+ / Unicef / OPSM /
Tigerbeer / Uncle Tobys / Virgin / FoxTv / Nutella
Financial services: ComBank / NAB / Mastercard / Aware Super
Healthcare: Biogen / Bupa / AstraZeneca / Allergan / Janssen / Sanofi